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The Speaker's Purpose
by Sally Strackbein
Why do you speak?
Do you speak to promote your business, to educate or perhaps to entertain? What do you want for yourself as a result of your presentation? Seriously, why do you speak?
Don't protest. For a moment, let's put your audience on hold. Every successful speech must have three purposes: your purpose, the audience's purpose and the purpose of the person or organization that invited you to speak. Let's examine your purpose.
Do you want to get great testimonials and improve your business? Maybe you want your attendees to engage your services. Do you want to motivate them to take a specific action?
Sometimes you may only want their contact information and permission to send them your newsletter or other marketing pieces. Whatever your purpose, when you have it clearly in your mind as you speak, you are more likely to achieve your purpose.
From now on, as you create a speech, or any communication, focus both on what you want as well as the benefit to your audience.
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copyright © Sally Strackbein.
Permission is granted to reprint this article in your newsletter or magazine with the following byline and clickable link:
Sally Strackbein is a consultant, speaker and author.
To find out more about her programs and services,
visit www.DefiningStory.com
or call 703-262-0361.
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