Sep
25
Truth or fiction?
I had an unsettling conversation this morning. A man I’ve had several conversations with said that he had heard, “Don’t let the truth stand in the way of a good story.” Yes, a tall tale can be fun in a social setting, but you can’t get away with taking liberties with the truth in business. There is no hiding anymore. That’s a good thing. When you are authentic and tell your true stories, you automatically attract business that’s right for you.
The best marketing tool is a true, well crafted story.