Defining Story

Is bragging OK?

Telling success stories is more than OK, it’s mandatory for anyone in business.

I gave a presentation on Strategic Bragging this morning. Several of the attendees were worried about what my friend, Steve Dorfman, calls “Me Monsters.” Me Monsters are people who are only interested in themselves. You want to turn invisible and run away when you get trapped by one of these bores.

Bragging tastefully is simply telling the story about how you helped your client. It’s mostly about the results they got.

Bragging helps people really get what you do. Bragging helps people know what kind of clients you serve and it helps them recognize your value.  One more thing. Bragging helps them see where they or someone they know can get their needs met.

It’s all about serving others while you make a profit.