Defining Story

Out of Work Job Seekers

Had a conversation with an out of work man at the NRG Summit on  Friday. I came away with the determination to help. So I am hosting a 3 hour workshop on Monday 11/23 in Reston, Virginia, for free for out of work job hunters. I’ve worked with job hunters before on how to talk about their accomplishments in interviews and resumes.

See my event on Facebook or http://bit.ly/1a9Nl3

Here is the invitation. Feel free to copy and email this:

Are you struggling to find a job? Do you know someone who is?

How you talk about yourself and your accomplishments can make the difference between going unnoticed and getting the interview.

Strategic Bragging can make the difference between going home discouraged and getting another chance.

In this workshop you will learn how to:

=> Choose exactly the right thing to talk about
=> Be confident when you brag
=> Map out your success strategy

This workshop is free for out of work job seekers. Please extend this invitation to any you know. Have them email me at Sally@DefiningStory.com so I have enough workbooks available.

Is bragging OK?

Telling success stories is more than OK, it’s mandatory for anyone in business.

I gave a presentation on Strategic Bragging this morning. Several of the attendees were worried about what my friend, Steve Dorfman, calls “Me Monsters.” Me Monsters are people who are only interested in themselves. You want to turn invisible and run away when you get trapped by one of these bores.

Bragging tastefully is simply telling the story about how you helped your client. It’s mostly about the results they got.

Bragging helps people really get what you do. Bragging helps people know what kind of clients you serve and it helps them recognize your value.  One more thing. Bragging helps them see where they or someone they know can get their needs met.

It’s all about serving others while you make a profit.

Truth or fiction?

I had an unsettling conversation this morning. A man I’ve had several conversations with said that he had heard, “Don’t let the truth stand in the way of a good story.”  Yes, a tall tale can be fun in a social setting, but you can’t get away with taking liberties with the truth in business. There is no hiding anymore. That’s a good thing. When you are authentic and tell your true stories, you automatically attract business that’s right for you.

The best marketing tool is a true, well crafted story.